by Astley Cervania | Jan 3, 2024 | Content Marketing
Some SaaS companies have a foundational SEO content process: Do tailored keyword research based on customer pain points, product USPs, and search intent relevance Create quality, optimized content to rank for the keywords you found after doing your keyword... 
by Astley Cervania | Nov 19, 2023 | Content Marketing
Most clients I work with that run a startup SaaS company often struggle figuring out where to start executing an SEO content strategy that puts them in front of potential customers. What’s common is that they’ll start by brainstorming keywords with some search volume... by Astley Cervania | Feb 6, 2023 | Content Marketing
It’s easy to get lost in the sea of SEO content. Some are paddling, some are jet-skiing, while most are falling deeper into the depths of genericism. And when I say “most”, I’m talking about the pieces of content out there that’s doing one or more of... by Astley Cervania | Nov 9, 2022 | Content Marketing
Here’s what you need to get the best results with your freelance B2B SaaS content writer: Content brief Tone of voice guidelines ICPs Product guide Original industry data Don’t click off this page or invest in a freelance B2B writer just yet without going... by Astley Cervania | Sep 5, 2022 | Content Marketing
Everyone has a different thought process and worldview. We all have our own unique life experiences. Not everyone is going to agree with how you think. Some will resonate with you, others won’t. Still, sticking to your own perspective as opposed to following the...