Devising and Executing a Content Strategy That Drives Organic Growth Is My Bread and Butter

These are the biggest results I’ve helped one of my clients achieve:

  • +468.69% in organic traffic in 4 months.
  • +109.2% in paying customers in 1 month.
  • +30% in monthly free trial signups.
  • +750% increase in user signups
  • +400% revenue growth
  • +350% subscription revenue
  • +500% in payments

And helping you create content that gets these types of results is why you might consider working with me.

Ranking Page 1 of Google Doesn’t Always Make It “Rain”

Here’s what I mean:

🚩 Writing long-form content just because you heard that Google prefers content with more words
🚩 Pumping out a large volume of blog posts on whatever’s trending in hopes of improving your online presence because you’ve heard that more is better
🚩 Focusing on keyword density and over-optimizing for search engines
🚩 Making page 1 rankings your primary success metric
🚩 Regurgitating blogs that are already on page 1 of Google because you assume that their content must be good since it’s on the first page, so you try to replicate what they’ve done in hopes of achieving the same outcome
🚩 Fueling your content strategy with keywords solely based on search volume without referring to customer research

The outcomes that lead to growth aren’t page 1 rankings. It’s whether or not your strategy is helping you:

1️⃣ Create an online presence that gets you in front of the right audience
2️⃣ Generate leads with valuable content that resonates with the reader
3️⃣ Convert leads into paying customers

And page 1 rankings for any random keyword that apparently attracts a high search volume won’t always lead to these results, which is why I say that first-page rankings won’t always make it “rain.”

Here’s how I fit into the picture:

🔬 Keyword Strategy: Identifying targeted keywords that will get you in front of the right audience on search engines.
✍🏼 SEO Content: Writing engaging content that’s optimized to rank.
💰 Copywriting: Thoughtful words to directly sell your product or service.

Your content is what helps keep potential customers connected to your product or service but ultimately, the brand that hits home most for them is who they’re going to choose to buy from.

It’s a pleasure to meet you. What’s your name?

Oh, unfortunately I can’t hear you through the other side of the screen.

But the fact that you’re still here means you’re probably interested in learning more about how I got to where I am. So if that’s you, keep scrolling.

The Most Boring Backstory You’ll Probably Read Today

Isn’t it interesting how you stumble across some websites but never actually learn anything about the person?

Before the COVID-19 pandemic commenced, I worked at a few different jobs:

  • Door-to-door salesman
  • Assembly line worker
  • Multi-level marketing

The jobs that stood out to me the most were to do with sales and marketing.

One day, I asked myself:

Was there a profession related to writing to sell?

And that’s where I discovered copywriting.

Little did I know: that one question would bring me to where I am today.

I’d always been into creative writing and English literature since I was 7 years old, so I was convinced that if such a profession existed, it’d be something worth pursuing.

I read a bunch of articles on Google, watched a bunch of videos on YouTube, and invested in courses to learn the fundamentals of copywriting. I also handwrote proven sales letters countless times since this was a piece of advice drilled by many gurus.

After feeling confident in the basics, I decided that the only way I was really going to improve was to get real-world experience.

So that’s when I set out to find clients.

My first gig was for an Ecom client.

Ever since that gig, I did all sorts of online writing: emails, blog posts, landing pages, sales pages, you name it.

Eventually, I doubled down on SEO content simply because it’s the service I did that happened to get the most results for my clients—so I supposed that meant I was pretty good at it.

I devise the keyword strategy and then write content for those keywords in a way that’s optimized to rank and drive conversions for B2B SaaS, B2C SaaS, Ecom, and a couple of service-based businesses.

Fun Facts

  • Based in Birmingham, UK.
  • Personality type: ISFJ-A.
  • Interests: content marketing, creative writing, fashion, minimalism, entrepreneurship, productivity, self-development, and watches.

You made it to the bottom. What else did you want to know?

You’re quite the curious one, aren’t you?

Well, I feel very honoured that you’re that interested in my character but seriously, I’m just as interested to learn more about your business and how I could help.

Or if you just want to take me out for lunch then all you have to do is ask…