by Astley Cervania | Nov 19, 2023 | Content Marketing
Most clients I work with that run a startup SaaS company often struggle figuring out where to start executing an SEO content strategy that puts them in front of potential customers. What’s common is that they’ll start by brainstorming keywords with some search volume... by Astley Cervania | Feb 6, 2023 | Content Marketing
It’s easy to get lost in the sea of SEO content. Some are paddling, some are jet-skiing, while most are falling deeper into the depths of genericism. And when I say “most”, I’m talking about the pieces of content out there that’s doing one or more of... by Astley Cervania | Nov 9, 2022 | Content Marketing
Here’s what you need to get the best results with your freelance B2B SaaS content writer: Content brief Tone of voice guidelines ICPs Product guide Original industry data Don’t click off this page or invest in a freelance B2B writer just yet without going... by Astley Cervania | Sep 5, 2022 | Content Marketing
Everyone has a different thought process. Personally, I dislike following the same general trend or content angle as everyone else. Unless it’s better and something I fully agree with, I’ll continue to do what I think is best. But to make sure I’m... by Astley Cervania | Jul 25, 2022 | Content Marketing
First, let’s not get this twisted. SEO tools aren’t crap. They’re 100% useful as long as they’re being used the right way. Yes, it’s there to help you but it’s not there to do the job for you. They don’t save you from writing bad content in the first...