Minimalist Copy Blog
An archive of personal insights on content marketing, writing, and SEO.
8 SaaS SEO Strategies: How I Helped Drive a 750% User Signup Increase (Case Study)
Some SaaS companies have a foundational SEO content process: Do tailored keyword research based on customer pain points, product USPs, and search intent relevance Create quality, optimized content to rank for the keywords you found after doing your keyword...
SEO Content for B2C SaaS: How I Increased Organic Traffic by 468.69% in 4 Months (Case Study)
Most clients I work with that run a startup SaaS company often struggle figuring out where to start executing an SEO content strategy that puts them in front of potential customers. What’s common is that they’ll start by brainstorming keywords with some search volume...
How to Do Non-Generic SEO Content Writing to Drive Business Growth
It’s easy to get lost in the sea of SEO content. Some are paddling, some are jet-skiing, while most are falling deeper into the depths of genericism. And when I say “most”, I’m talking about the pieces of content out there that's doing one or more of the...
How to Get the Best Results With a B2B SaaS Content Writer
Here’s what you need to get the best results with your freelance B2B SaaS content writer: Content brief Tone of voice guidelines ICPs Product guide Original industry data Don’t click off this page or invest in a freelance B2B writer just yet without going...
Why It’s Good to Have a Different Content Angle (and How to Do It Properly)
Everyone has a different thought process and worldview. We all have our own unique life experiences. Not everyone is going to agree with how you think. Some will resonate with you, others won't. Still, sticking to your own perspective as opposed to following the...
Some SEO Content Optimisation Tools Suck… But It’s Mostly Because of the User
SEO content optimisation tools don't entirely suck. They’re 100% useful and they can help you write content that ranks. But here's the thing: SEO content tools are there to help you but it’s not there to do the job for you. They don't save you from writing bad...
8 Steps in SaaS Content Writing to Increase User Signups and Sales
The customer journey isn’t as simple as going from point A to point B. It’s tangled with multiple variables. With all the back and forth, how do you keep visitors on track to become paying customers? Enter SaaS content writing. Your content keeps them...
SEO Content Writing Case Study: 128,071 Website Visitors in 4 Months (Case Study)
You have a list of topics and keywords in your content strategy. But, how do you create high-quality blog posts with business value that get the results? These types of results include: Ranking first page of Google Attracting qualified traffic User acquisition...