It’s easy to get lost in the sea of SEO content.  Some are paddling, some are jet-skiing, while most are falling deeper into the depths of genericism.  And when I say “most”, I’m talking about the pieces of content out there that's doing one or more of the...

Give your reader a lightbulb moment by introducing them to a framework they wished they’d known sooner – a framework involving your product. Increased perceived value Enthusiastic user signups Respected thought leader I’ll help you achieve each of those results with...

I’ll help you create B2B HR Tech content that impacts the bottom line: Position yourself as the authority figure Build a relationship with your audience In short, I’ll write HR content that your audience can’t help but read. The end goal? To reinforce your perceived...

Waaait a second.  Here’s what you need to get the best results with your freelance B2B SaaS content writer: Content brief Tone of voice guidelines ICPs Product guide Original industry data  Don’t click off this page or invest in a freelance B2B writer just...

Everyone has a different thought process. Personally, I dislike following the same general trend or content angle as everyone else. Unless it's better and something I fully agree with, I'll continue to do what I think is best. But to make sure I'm not being an idiot,...

First, let’s not get this twisted.  SEO tools aren’t crap. They’re 100% useful as long as they’re being used the right way.  Yes, it’s there to help you but it’s not there to do the job for you. They don't save you from writing bad content in the first...

The customer journey isn’t as simple as going from point A to point B.  In fact, it’s rarely a linear path... Compared to how it looks when you outline the journey, it’s tangled with multiple variables. Even more so if your product or service offering involves...