Your Freelance SEO Content Writer for Hire

Not satisfied with the organic traffic and leads your website is generating? Here’s the type of results I’ll help you get with SEO Content.

Organic Traffic Surge of 468.69% In 4 Months.

109.2% Increase in Paying Customers in 1 Month

Featured Snippet Rankings

Page 1 Rankings

Passive YoY Organic Growth

You probably already know that SEO is a key channel for growth but you’re unsure where to start…

  • You have lots of content ideas but don’t know how to turn them into an actionable content strategy that brings traffic to your website
  • You’re struggling to deliver a narrative that fits seamlessly with your product-market strategy
  • Your existing content isn’t helping you get more organic traffic
  • Or perhaps you just want to outsource the content writing process to someone who understands SEO

If any of this sounds relatable, keep scrolling to learn more about my process. This is the same process I’ve used to get the same results shown above.

Astley impressed us with his ability to clearly document and convey a cohesive content strategy. He’s incredibly thoughtful and focused and takes great care to make sure that the quality of his work is consistently high.”

See more testimonials here.

Astley is an excellent SEO copywriter who’s helped refine our content strategy and blog posts. We’ve managed to increase our keyword rankings on Google search engines and our consultation meetings have been insightful.”

See more testimonials here.

My SEO Content Process

 My process can be split into two parts: keyword research and content writing.

Part One: Targeted Keyword Research

1. Contextual Research

It all begins with the context of your business which means understanding (or establishing):

  • Customer pain points
  • Market trends
  • How your product works
  • Product USPs
  • Where your business is currently at
  • Brand values


I’ll also conduct customer research to understand what your best customers look like and refer to any resources you might have such as:


  • ICPs and buyer personas
  • Customer interviews and surveys
  • Product guides
  • User data
  • Brand guidelines

    2. Further Research

    I’ll conduct further research to get a better understanding of your situation and share my findings. The bonus here is that you get a fresh perspective on your business.

    Here’s where I’ll look:

    • Case studies
    • Customer reviews
    • LinkedIn
    • Forums

    The purpose of the first two steps is to help me understand how your ideal customer is using search engines to get one step closer to finding your product.

      3. Content Audit

      First thing I’ll look for on your website is content that’s:

      • Outdated but could target a keyword with a relevant search intent
      • Ranking on the 2nd page of Google and beyond
      • Getting little to no traction
      • Clashing with another piece of content in terms of keywords and search intent (keyword cannibalization)

      That said, here’s a list of tools I use for the content audit:

      • Ahrefs
      • Google Analytics
      • Google Search Console
      • Mozbar
      • Ubersuggest


      4. Competitor Analysis

      Now it’s time to find keyword opportunities based on both your biggest and direct competitors in the industry.

      Aside from search volume, CPC, and keyword difficulty metrics, here’s what I’ll be on the lookout for:

      • Keyword relevancy: is the keyword relevant to your offer?
      • Search intent: can your product solve the underlying pain point of the user
      • Lead-gen: how likely would the piece of content help you convert traffic into leads?
      • Trends: is the topic something trending like ChatGPT or are people losing interest?


      5. Content Clusters

      I’ll put together a spreadsheet containing a content cluster strategy to help you get in front of your target audience by ranking for competitive keywords tied to your ideal customer’s needs.

      Each keyword will stem from real customer pain points so that:

      • You’re getting in front of an audience that can be nurtured into leads
      • Business growth is prioritized rather than page 1 rankings

      Next comes my favourite part.


      Part Two: SEO Content Writing

      1. Contextual Research

      I’ll take a few resources from your side (if you have them) to ensure you’re getting the content quality you expect. These resources include:

      • Content brief
      • Research documents
      • Product guides
      • Tone of voice guidelines


      2. User Research

      I’ll start by outlining the type of customer that the piece of content is best suited for to ensure it’s helping you attract or nurture leads to your business. This is why it’s crucial to understand what your best customers look like.

      That said, I’ll identify the reader’s goals and pain points behind the content I’m creating by digging into a few different places:

      • Customer research data
      • LinkedIn
      • Facebook groups
      • Reddit
      • Slack communities


      3. Internal Topic Knowledge

      I’ll refer to knowledge starting from inside the business to come up with ways to approach the topic from an alternative angle that provides users with fresh, original information so that it stands out from your competitors. This comes from either my own industry expertise or from the subject matter experts on your team.


      4. SERP Analysis

      Some websites rank higher than others. My job here is to understand why. What do both users and web crawlers prefer about one site compared to the other?

      I’ll also make notes on a few other things:

      • How competitors structured and formatted their content
      • Relevant subtopics which haven’t been covered enough
      • Unique content angles


      5. Keyword(s) Analysis

      There are multiple keyword variations. I’ll take these into account not for the sake of stuffing them all into the content but to get a better understanding of the search intent.

      Here’s the tools I use for this:

      • Ahrefs
      • Keywords Everywhere
      • Ubersuggest


      6. The Content

      Using all my notes up to this point, it’s time to start slinging ink.

      When your content gives enough value, it sells the idea that you’re an expert who understands your audience’s pain points better than themselves. Hence, it positions you as an authority figure they can trust for the problem that they want to solve.

      If you haven’t already, you can check out my content portfolio here.


      7. Content Optimisation

      Lastly, I’ll edit and optimise the content so that it’s ready to go. Here’s a few things you can expect to see:

      • Internal links to relevant content
      • External links, e.g. statistics from industry reports
      • Image suggestions
      • Quotes
      • Product storytelling

      And here are the tools I use for optimizing the content:

      • Hemingway Editor


      “I’d highly recommend Astley for your next content marketing project! His approach takes care of every little detail. He’s skilled in copy, SEO, research, and product storytelling – your website’s blog or content library will be in safe hands with him.”

      See more testimonials here.

      If all sounds good, I’d love to chat about how I could help you create an organic online presence that your competitors can’t ignore.